Promoting the Organization

Once the ESG planning integration is accomplished, it is critically important to drive the messages inside and outside the organization. Here is where the program management tools become important to crafting a message out of the individual projects.

The mission critical change management initiatives that goes on every day in organizations, like improving cost positions, efficiency, cycle time, or improving customer satisfaction, can be aligned with an ESG message specific to your industry. The goal is to differentiate the organization on another dimension, while still proceeding in the organizations mission critical initiatives.

Enhancing the ESG scoring can be as simple as incorporating the current initiatives into a comprehensive program that can be aligned to an ESG framework. I have found that identifying how each mission critical initiative fits into an ESG framework has enhanced the acceptance of that initiative to both employees and customers.

Enhanced buy in from employees and customers provides better employee engagement and a competitive advantage with customers. In addition, an enhanced ESG score has provided enhanced financing options.